Back when fonts had to be physically carved by hand and then made into letters for printing presses, the Akzidenz-Grotesk font is among the first of the sans serif fonts. A serif is the points that hang off certain letters. Sans serif (without the serif) are either rounded or square at terminal points. Akzidenz-Grotesk was created by the Berthed Type Foundry in 1896. It was sold in the US as Standard or Basic Commercial.
Other foundries made slight variations to the Akzidenz-Grotesk and released them under other names, sometimes keeping Grotesk or Grotesque as part of the name and sometimes not.
The font has carried forward for more than 100 years. It was released in OpenType format in 2006. The Arizona State University uses the font in the ASU logo. Direct variations of Akzidenz-Grotesk, such as italic, bold, extra bold and others are also used. NASCAR uses it for driver’s names on car windshields.
It can be confused with Helvetica, but as this chart shows there are some slight but noticeable differences once you know what to look for.
I started as yoga trainer and getting more and more close with people who came for yoga classes, I saw that it might not be all I can do for them. Then I started thinking about elaborating my own complex lifestyle program. I already had a bunch of ideas – so it started swiftly.
With my medical degree in endocrinology I was able to smartly combine yoga techniques together with correct nutrition recommendations and come up with a neat program that would improve self-comprehension of many people struggling with their weight problems and overall dissatisfaction.
My clients – people are diverse,
but one thing unites all: an active position in life.